What Sponsors said in 2015

The 101 of What Makes Sponsors Happy


Tim Abbott, Managing Director, BMW Group South Africa: South African Open Championship

“Sports such as motorsport, sailing and golf are key global sponsorship pillars for the BMW brand. With this in mind, this local sponsorship initiative - which mirrors the brand’s global sponsorship strategy - sees BMW become the overall naming rights partner of the SA Open Championship. In addition, it gives the brand the opportunity to consolidate its position in golf with a signature event that we hope will grow over time to become the biggest professional event in South African golf.”

Albé Geldenhuys, Chief Executive Officer, USN: Absa Cape Epic Sponsorship

“The Absa Cape Epic is the biggest and best event of its type in the world and we believe this is a great partnership for us. Our Epic Pro all-in-one Ultra Endurance Performance Fuel was designed specifically with the Absa Cape Epic in mind, and has fuelled various Cape Epic category winners to victory. The success of Epic Pro gave rise to the USN PureFit range of products, which are designed to accommodate athletes’ needs before, during and after endurance sport training and events. It has all the kick that you need to conquer any route the Epic will throw at you … the range does not have any artificial ingredients or preservatives.”

Mike Middleton, Chief Marketing Officer, KFC Africa: KFC Mini-Cricket

“Looking back on another successful and highly active season of KFC Mini-Cricket, we are incredibly proud to be announcing our continued support of the KFC Mini-Cricket programme for the next 10 years, Our shared vision remains to get more kids in South Africa to lead active lifestyles through the KFC Mini-Cricket programme and we will continue to work closely with our partner, Cricket South Africa, to take development cricket to the next level and continue to build upon the positive momentum generated over the course of five very successful seasons.”

Preggie Pillay, KZN Provincial Head of FNB Business: Dusi Marathon Sponsorship

“FNB Business is proud to be the title sponsor of the oldest and biggest canoeing race in South Africa, which attracts men and women from every corner of the country. This sponsorship is in line with our on-going strategy to support local and community events that focus on a healthy lifestyle and family involvement. We are committed to growing and adding value to this iconic event.  Sponsoring the FNB Dusi not only enables us to provide an experience for participants through an iconic sporting event that is well-entrenched locally and nationally, but further allows us to interact closely with our current and potential clients who participate in this event, giving us a quality platform to develop and maintain relationships with them and their families. Being a relationship bank, we pride ourselves in creating and building relationships that go beyond banking.”

Darryll Castle, CEO, PPC Ltd: Newlands Cricket Ground Naming Rights Sponsorship

“We’re exceptionally proud to be creating a new moment in history for these two champion brands and are looking forward to adding real value to the sport, the community and, ultimately, the country through this new legacy partnership with the Western Province Cricket Association.”

Dimension Data: Ryder Cycling Sponsorship

“We are extremely happy to announce that Dimension Data, the global ICT solutions and services provider, will become the new title partner of Ryder Cycling which owns and manages Team MTN-Qhubeka powered by Samsung, Africa’s only UCI Professional Continental Cycling Team. Effective 1 January 2016, the team’s new name will be Team Dimension Data.”

Lwazi Bam, Deloitte Africa CEO: Ryder Cycling Sponsorship

“Deloitte, Dimension Data and Ryder Cycling share a common vision and desire to strive for professional excellence whilst at the same time making a positive social impact.  That makes this partnership between two leading multinational firms and a world class African cycling team a truly special moment as it offers us an opportunity to demonstrate that home-grown African talent can deliver on the global stage when given the opportunity.”

Hassen Adams, Chaiman, Burger King: SAFA Sponsorship

“We have taken it upon our company to embrace youth development in a bid to create a winning nation. Our objective is already bearing fruits with the Under-17 going to the FIFA World Cup in Chile. Amajimbos are true ambassadors of the country and must represent us well in Chile.”

William Hughes, Director, BLK South Africa: EP Kings Sponsorship

"BLK has a long and proud rugby heritage, with the brand enjoying strong partnerships with a host of Super Rugby and International teams. We are extremely pleased to announce our partnership with the EP Kings rugby franchise and would like to take this opportunity to welcome the players, administration and fans to the BLK family. As a brand we are committed to assisting the Kings to achieve their on and off field goals through the provision of cutting edge, high performance apparel."

David Wingfield, Head of Marketing Barclays Africa Group:  Absa Currie Cup Sponsorship

“We are still in discussions with the SA Rugby Union regarding our rugby portfolio. An announcement will be made in due course. Our current sponsorship of the Absa Premiership runs until the end of the 2016/17 season... We evaluate them constantly to make sure we get better value and leverage but are in no way relooking either of these in so far as pulling out.”

Mark Levy, joint CEO of Blue Label Telecoms: Proteas T20 Sponsorship

“We enjoy a long standing relationship with Cricket South Africa, spanning many years, through our sponsorship of the Proteas. Oxigen is a brand born and bred in India, and we expect that Oxigen’s sponsorship of the Proteas T20 team will resonate closely with the Indian community, considering the massive impact the brand has in the country.”

Jeremy Yatt, Principal Officer, Fedhealth: XTERRA Sponsorship

“Fedhealth is excited to be the Title Sponsor of the Fedhealth XTERRA South Africa series in 2016,” says. A healthy population is something that we’d really like to encourage. We want to have happy, healthy members out there. XTERRA is a great platform for us to show that we can work with our members, by making sure they stay healthy and by giving them something that is fun and will benefit us all.  Fedhealth as a medical scheme is looking forward to a long standing partnership with XTERRA South Africa.”

Devin Heffer, Media and Communications Executive, Hollywoodbets: Sunfoil Dolphins Sponsorship

“We’re extremely excited by our new partnership with the Sunfoil Dolphins as we look to further our involvement with the game of cricket in the province. Hollywoodbets is a proudly South African, KZN and Durban brand and, fuelled by an unfaltering passion to succeed, we aspire to be innovative and redefine the market trend. We are therefore delighted to be involved in this ground-breaking deal and are excited by the synergy that exists between our motivation and what the Sunfoil Dolphins aim to become in the not too distant future. We are confident that the strict enforcement of rules designed to protect and safeguard the game of cricket in South Africa will see this relationship between us and one of South Africa’s top cricket franchises become a hugely positive and mutually beneficial alliance.”

David Lazarus, Joint MD, RAM: RAM SLAM T20 Sponsorship

“Cricket has been good to us and we’re delighted to play our part in a fantastic T20 competition that has become one of the most recognizable T20 tournaments in the world. We’ve added more off the field thrills for the fans and we hope that together with the popular Catch A Million Competition the fans will once again enjoy the matches in stadia. Opening up the Catch A Million to all ages in a responsible manner is another way in which we want to encourage every fan to get into the spirit of the RAM SLAM competition.”

Alastair Hewitt, General Manager, Castle Lager – Africa, SABMiller: COSAFA Cup 2016 Sponsorship

“We at Castle Lager are once again proud to announce our renewed sponsorship of the COSAFA CASTLE CUP for a further five-year period,” says. “The duration of our sponsorships and the integral role that we play in developing our future sporting stars on the continent of Africa is unrivalled and shows our true commitment to the people of Africa and their passion for the “Beautiful Game. The tournament provides Castle Lager with the opportunity to unite the nations of Southern Africa as the 14 countries of the region come together in Namibia in 2016 to compete in the tournament. We have recently built a new brewery in Okahanja in Namibia and this tournament provides us with an opportunity to profile the work that we do in football and also our commitment to the country of Namibia as a new commercial venture in the country.”

Grant Fraser, Product and Marketing Director at MiX Telematics (Africa): bizhub Highveld Lions Sponsorship

“There is no doubt that a successful team is made up of individual commitment to a larger objective. Whether in a business environment or on the sports field, it takes commitment, endurance, passion and creativity to make a good team a great one. We are very excited about this sponsorship and believe that it not only enables the bizhub Highveld Lions to reach their team goals, but demonstrates strong synergies between two successful, leading and consistently growing brands locally. We are very honoured to be part of this year’s cricket season and we hope that the support we are providing will go a long way in demonstrating MiX Telematics’ commitment to excellence. We wish the Highveld Lions team the very best for the season ahead – we are behind you all the way!”

Charl Nel, Head of Communications, Capitec Bank: The Colour Run Sponsorship

“Capitec Bank is really excited to be on board with The Color Run, because we share the same values. Like The Color Run, we also believe in health, happiness, individuality, giving back, living life in technicolour and having fun, while caring about the community. We don’t just want to help bring The Color Run to PE again, we also want to do something meaningful for the local community.”

Sarah Mundy, Marketing Manager, ASICS South Africa: AfricanX Trailrun Sponsorship

“ASICS footwear and apparel is created with zero compromise on technical features and exceptional industry leadership. AfricanX has clearly earned the respect of a growing South African trail running community in its delivery of a world class, multi-day running event. The alignment brings about a synergy that allows both brands to shine. In reference to the ASICS philosophy to Mix Up Your Run, we can’t wait to #RunTough alongside Stillwater Sports and the AfricanX team.”

George Grieve, CEO of Vital Health: 2015 Sanlam Cape Town Marathon Sponsorship

“Our core belief is ‘healthy families, healthy homes” and this is yet another way for Vital to impact communities through providing an opportunity to invest in talent, purpose and a healthy, balanced lifestyle while being active and achieving one’s goals. At Vital, we believe that by changing our own lifestyles for the better by making healthy choices, we can bring about healthy change in the lives of others, Our involvement in this year’s Sanlam Cape Town Marathon provides us with another platform to communicate the message that through regular exercise, healthy eating and good lifestyle choices, individuals can be empowered – and, more importantly, those individuals can make a difference in the lives of those around them.”

Ben Kruger, Chief Executive, Standard Bank Group: IRONMAN SA Sponsorship

 “Triathlon – and Ironman in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and a commitment to be in it for the long-haul. Ironman is a highly aspirational brand that encapsulates all the qualities that are universally admired – grit, determination, the desire to succeed and the will to inspire those around you. These factors, coupled with the phenomenal growth in triathlon and Ironman over the last few years, is why this partnership makes for a compelling brand awareness proposition.”

Mtunzi Jonas, Marketing Manager, Brutal Fruit, South African Breweries: Netball League Sponsorship

“SAB is proud of its long term sports sponsorship which has over the years included the country’s national football, cricket and rugby, but also a variety of other sporting codes such as canoeing and of course player and coaching football development. The addition of Netball where we are the main sponsor, is an association of which we are extremely proud as it contributes to the broader development and recognition of women’s sport. We realised early on that if we were to even the playing field and provide opportunities for sportswomen to develop we needed to invest substantially into them. The success of the last year’s competition indicates to us that our sponsorship Rands were well spent and we believe that this first-of-its-kind league will make a difference in the lives of women for years to come.”

Yudi Rambaran, Director of Product & Marketing,  Huawei Consumer Business Group South Africa: Ajax Cape Town Sponsorship

“We are extremely excited to announce that we have extended our sponsorship with Cape Town’s pre-eminent PSL team for another season. Our partnership in the past season has been hugely beneficial to both the club and Huawei, which has also been vindicated by Ajax’s strong showing throughout the season.”

Craig Bowen, Country Manager for New Balance South Africa: Proteas Kit Sponsorship

“We are extremely proud of our association with Cricket South Africa and as a global sports brand we look forward many years of working with CSA administration to our national ambition to becoming the No 1 team in all formats.” 

Braam Wessels, Sponsorship Senior Specialist, Telkom:  Telkom Knockout Sponsorship

"Through the Telkom Knockout, we have successfully connected fans to their passion for football. Not only will this year's Telkom Knockout connect fans to football but, through various activities for fans, they will enjoy unlimited celebration at all matches of the competition."

Chris Maroleng, Group Corporate Affairs Executive: MTN Qhubeka Cycle Team Sponsorship

“Considering … the tough operating environment in the telecommunications industry we’ve really had to reassess‚ not just the Qhubeka sponsorship‚ but a number of other engagements we feel don’t have a return on that investment at the levels of comfort to us.” 

Ryan Curling, Brand Manager, Hisense South Africa: Red Bull X-Fighters, Pretoria Sponsorship

"It's difficult not to be excited about the Red Bull X-Fighters event, with last year's 22 000 strong crowd creating a massive atmosphere at the Union Buildings. As technology sponsor on the day, Hisense's televisions and big screens will capture all the amazing stunts in perfect clarity."

Keegan Alicks, Brand Manager, Vaseline South Africa: Springbok World Cup Sponsorship

“Through our brand involvement with Rugby World Cup 2015, and the Springboks, we hope to solidify a real sense of national pride through the #1Team1Nation campaign. We look forward to seeing people engaging with the activities we have planned and coming together to celebrate Rugby World Cup.”

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Issue 10


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